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 Memory Market News 2016.11.07

Nov 07, 2016

Transcend 3Q16 net profits fall to 23-quarter low

Memory module firm Transcend Information has reported net profits of NT$474 million

(US$15 million) for the third quarter of 2016, down 37.8% sequentially and hitting the

lowest level in 23 quarters.

Transcend's EPS for the third quarter came to NT$1.10 compared with NT$1.77 in the prior quarter. Net income

was negatively affected by foreign exchange losses, the Taiwan-based company said.

Transcend posted consolidated revenues of NT$5.42 billion in the third quarter, up 1.7% sequentially, while gross

margin grew 0.15pp on quarter to 21.3%. The company generated operating profits of NT$764 million in the third

quarter, up about 10% sequentially.

Transcend indicated its gross margin for third-quarter 2016 represented an on-year increase of 3.85pp, thanks to a

higher sales ratio for industrial control products. Transcend's industrial control products including SSDs accounted

for 36% of the company's overall revenues during the quarter.

Transcend's EPS for the first three quarters of 2016 came to NT$4.32 compared with NT$5.60 a year earlier.

Winbond flash chip adopted in MacBook Pro, says report

Taiwan-based Winbond Electronics has entered the supply chain for Apple's new

MacBook Pro with its flash memory, according to a report by Taiwan's Central News

Agency (CNA).

iFixit's teardown analysis shows that the latest 13-inch Apple MacBook Pro employs Winbond's SpiFlash 64Mb

serial flash memory codenamed W25Q64FV. Apple in its 2015 series of 13-inch MacBook Pro also used

Winbond's flash chips codenamed 25064FVIQ, the report indicated.

Apple on October 27 introduced what the company claims is the thinnest and lightest MacBook Pro series ever.

Winbond recently disclosed the company would complete the installation of manufacturing equipment for its new

Fab C at the end of 2016, and have the fab enter wafer production in the first quarter of 2017. The arrival of new

capacity will further drive the company's growth.

Winbond specializes in specialty DRAM and flash memory. The company reported net profits for the third quarter

of 2016 increased 2.7% sequentially to NT$660 million (US$20.9 million) with EPS reaching NT$0.18.

ADATA Launches Ultimate SU800 M.2 2280 SATA 6Gb/s 3D NAND SSD

ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and

mobile accessories today launched the M.2 2280 version of the Ultimate SU800 3D NAND SSD. With higher

density, faster performance, and longer lifespan than 2D NAND SSDs, the new SU800 fits on a compact card

while still available in 128GB, 256GB, 512GB, and 1TB and offered at very attractive price points.

It supports a DRAM Buffer and SLC Caching mode to boost

performance up to 560MB/s read and 520MB/s write, with LDPC

error correction, Data Shaping, and a RAID Engine to bolster data

integrity. For users that want a simple, cable-free, and low energy

draw SSD upgrade, the SU800 M.2 2280 has much to offer.

Denser, faster, and longer-lasting SSD with a smaller footprint

The SU800 M.2 2280 fits on a compact PCB and slots directly into M.2 ports, which are increasingly common on

desktop PCs and the standard on notebooks. It uses 3D NAND with an SMI controller and fits up to 1TB. Unlike

2.5” SSDs, it does not require cables and only needs very minimal power, supplied straight from the motherboard.

The direct motherboard link also helps reduce latency and increase performance by roughly 10% compared to 2.5”

SATA 6Gb/s drives. The SU800 M.2 2280 reaches 560MB/s read and 520MB/s write. It also lasts longer than 2D

NAND drives, with an MTBF (mean time between failures) of 2,000,000 hours versus 1,500,000.

Packed with performance-enhancing and data integrity-ensuring features

The SU800 M.2 2280 integrates a DRAM Cache for speed acceleration on demand, complemented by SLC

Caching mode (single-level cell performance). For data integrity and safety, LDPC (low density parity check) error

correction, RAID Engine, and Data Shaping are deployed, the latter helping even out read/write cycle loads to

prolong SSD lifespan.

Extremely power efficient – and easy on batteries

Like all M.2 cards, the SU800 needs very little power to operate. It helps extend battery life on notebooks and

reduces overall system power requirements for users building a desktop PC. The drive uses DEVSLP (Device

Sleep) technology to go into a dormant, extra low-power state when idle to reduce energy consumption even


An immediately obvious upgrade

For users moving from 3.5” and 2.5” mechanical drives, the SU800 M.2 2280 offers a striking increase in

performance combined with a massive reduction in drive size, noise, heat, and energy draw. Even for SATA 6Gb/s

SSD users, it presents a much simpler, neater, and more reliable SSD solution that is well worth considering. Like

other ADATA SSDs, the Ultimate SU800 M.2 2280 includes licenses for SSD Toolbox drive management and

Migration Utility data migration apps.

Marvell Technology to Cut 17% of Its Workforce

In an effort to pare as much as $260 million from its existing $1.08 billion in annual

operating expenses, Marvell Technology is cutting an estimated 900 jobs, equal to

approximately 17% of its workforce.

CEO Matt Murphy added that Marvell planned to discontinue specific research and development programs, and

divest what it called "non-strategic businesses."

What it didn't say was which non-strategic businesses it intends to sell off, nor will Marvell discuss additional

specifics with investors and analysts until its next earnings call, scheduled for Nov. 17. Marvell is hosting a

shareholder's meeting on Nov. 8, so questions will almost certainly be asked by owners next week.

Marvell said it expects to reach its cost-savings goal by October 2017. The moves will also allow it to focus on core

strengths, namely "storing, moving, and accessing data at high speeds." The restructuring will result in an

estimated $90 million to $110 million in charges over the next four quarters.

The decision comes during what has been a sound year for shareholders who bet on a Marvell turnaround. Its

stock price was up 46% year-to-date before the news. Shares were down about 2% by midday, so it appears

investors aren't overly concerned with these moves, likely because many have been down this road before

In the last year alone, Marvell underwent a significant restructuring of its mobile unit, received a notice from

NASDAQ that it was late filing its Form 10-Q financials in a timely matter -- due to an internal audit -- and changed


Cypress Brings Instant-on to Automotive, Industrial and IoT Applications with

the Industry's First Serial Memory Solution in a Low Pin-Count Multi-chip


Cypress Semiconductor Corp. announced the qualification of a small-footprint memory solution that enables

instant-on applications. The solution contains Cypress's 3V 512-Mbit HyperFlash™ and 64-Mbit HyperRAM™

memories in a multi-chip package (MCP) measuring only 8-mm by 6-mm.

The Cypress HyperFlash and HyperRAM MCP combines a high-speed NOR flash memory for fast-boot, instant-on

capability with a self-refresh DRAM for expanded scratchpad memory in a low-pin-count package for spaceconstrained

and cost-optimized embedded designs. The solution is ideal for a wide range of applications, including

automotive clusters and infotainment systems, communication equipment, industrial systems and highperformance

consumer products.

The HyperFlash and HyperRAM MCP leverages Cypress's 12-pin HyperBus™ interface and is housed in a 24-ball

ball grid array (BGA) package that shares a common footprint with both discrete HyperFlash and HyperRAM


This common footprint enables design engineers to implement a single-pad layout that supports either discrete

device or the HyperFlash and HyperRAM MCP, allowing changes at any point in the design or product lifecycle

without affecting board layout. This flexibility enables differentiated end products based on a single platform

design, saving development time and minimizing cost. MORE

IT industry faces tough GST challenge

It is welcome that the GST Council is moving ahead with speed on finalising the rate structure. But rates are just

one part of the story. The main struggle would be to make compliance simple. The information technology (IT)

sector has a number of issues that need to be addressed. While it would be welcome if GST ends the confusion on

whether software is a good or a service, two rates of tax on the same software when shrink-wrapped and when

delivered over the internet would be a shame. At a time when the global IT services demand is flaky, the GST

Network’s plan to link refund of taxes paid by units in special economic zones to certificates of software export and

forex receipt by the RBI could result in capital being blocked for long periods, adding to the cost of Indian IT


Locked-up working capital is the problem faced by ecommerce firms as well. They are expected to collect tax at

source, while offline retail gets up to six weeks to remit the tax they collect. There is merit to the industry’s claim

that its ability to give the tax authorities the most detailed and transparent information on who has sold what and

collected what tax would enable the government to both collect tax and avoid discriminating against sellers on ecommerce

platforms. IT companies are worried about how to assign multi-location service delivery to particular

states, as they are about composite contracts for supply of infrastructure and maintenance not amenable to

itemised billing for hardware and service supplies over the period of the contract. Tax on intra-firm supplies across

state borders is a horror IT services share with financial services. Integrated GST would appear to be the solution

for IT services as well. The states must agree to this.

IT manufacturers are worried that the arbitrage between the high level of countervailing duty on imports and the

actual excise paid on domestic produce would disappear and make local manufacture unviable. Make in India

needs firmer foundations than tax arbitrage, however. Streamlining logistics and creating a ready vendor base are

tough but essential.

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